In a move aimed at enhancing sustainability, Bread Source has announced a new collaboration with Buzzing Coffee to establish an eco-conscious roastery in Norwich. This partnership is set to revolutionize the way the bakery chain handles its coffee beans, promoting a greener approach to roasting.
Bread Source’s decision to work with Buzzing Coffee underscores a significant shift towards reducing the environmental impact of coffee production. Traditionally, coffee roasting relies heavily on fossil fuels, but the new electric roastery will eliminate this dependency, aligning with Bread Source’s commitment to sustainability.
A representative from Bread Source commented on the initiative, stating, “It’s a little-known fact that nearly all coffee roasting processes worldwide utilize fossil fuels. Our new electric roasting method is a step towards changing that narrative. While our customers will continue to enjoy the same beloved flavor of our coffee, they can now take pride in supporting a more eco-friendly practice.”
In addition to this green upgrade, Buzzing Coffee has introduced a range of branded merchandise, including t-shirts, caps, and bags, with further items expected to be launched soon.
Customers can find Buzzing Coffee beans for purchase at all Bread Source locations, including St Giles, Marriott Close, and Bridewell Alley, marking an exciting new chapter for the bakery chain and its commitment to environmental responsibility.