Jura has launched its latest coffee machine, the X10, designed to meet the growing demand for cold brew and specialty coffee. This advanced machine features a cold-brew system, catering to the increasing popularity of both hot and cold coffee drinks.
Managing Director George Liakatos explained, “We noted the rising trend of iced coffee, especially in Australia, and responded with the X10, which offers up to nine cold coffee specialties.”
The X10 utilizes a unique extraction process where cold water pulses through freshly ground coffee, enhancing flavor extraction.
Liakatos highlighted the machine’s versatility, stating, “With the X10, you can make up to 35 specialty coffees, making it ideal for diverse office settings.”
The machine includes Jura’s Aroma Two Plus grinder, which simplifies adjustment and maintains coffee freshness. It also features a Claris Pro water system and an automated milk-system cleaning solution, reducing maintenance time and effort.
Designed with a professional dark inox finish, the X10 is set to launch in Australia in September 2024, following a successful introduction in Europe. Liakatos expressed confidence in its appeal and value for customers.