Lavazza, the renowned global premium coffee brand, proudly extends its role as the official coffee sponsor of the 2024 US Open. The tournament, set to run from August 26th to September 8th, with Fan Week commencing on August 19th, will once again showcase Lavazza’s commitment to blending sports with premium coffee experiences. Since beginning this esteemed partnership in 2015, Lavazza has established itself as a cultural icon in the sports arena by aligning with top tennis tournaments and providing exceptional coffee experiences for fans.
This year, Lavazza is excited to continue its partnership with Jannik Sinner, the first Italian to achieve the No. 1 ranking in the ATP standings. Sinner’s continued success, including his recent victory at the Australian Open in January 2024, aligns seamlessly with Lavazza’s brand prestige. Lavazza is introducing its Dolcevita styling at the US Open, offering fans a refined experience that captures the essence of Italian lifestyle and culture.
Lavazza’s participation will also feature newly designed packaging that reflects Italian vibrancy and quality. This refreshed brand identity invites coffee enthusiasts to savor life’s simple pleasures. Attendees at the US Open will be among the first to experience this updated look through a multi-sensory journey, including a 360-degree video installation at Lavazza’s on-site booth. Fans can also engage in prize giveaways during Fan Week, immersing themselves in Italian charm and elegance.
As Lavazza’s brand ambassador, Jannik Sinner continues to promote Italian coffee culture on a global scale. His presence at major tennis events and interactions with emerging players and fans reinforce Lavazza’s commitment to international coffee culture.
Daniele Foti, Vice President of Marketing for Lavazza North America, expressed enthusiasm for the ongoing partnership. “We are excited to continue our collaboration with the US Open, which beautifully merges tennis and coffee. The US Open is the perfect platform to introduce our refreshed Dolcevita styling, marking a new chapter for our brand.”
Throughout Fan Week and the tournament, Lavazza will feature a new Coffeetail Corner in the US Open Main Village. This bar will offer handcrafted cocktails, including distinctive espresso martinis. At Lavazza’s main café, visitors can enjoy specialty beverages like the Blue Iced Cappuccino, traditional favorites such as americanos, lattes, and cold brews. Additionally, fans can receive a limited-edition 16oz reusable US Open x Lavazza cup with the purchase of a drip coffee at any Lavazza location on the grounds.
For more information about Lavazza, visit lavazzausa.com.
About Lavazza
Founded in Turin in 1895, Lavazza remains a family-owned company spanning four generations. It is a leading global coffee brand with a turnover exceeding €2.7 billion. Lavazza’s portfolio includes top brands like Carte Noire, Merrild, and Kicking Horse. Operating in 140 markets with eight manufacturing plants across five countries and approximately 5,500 employees worldwide, Lavazza produces over 30 billion cups of coffee annually. The company’s success is rooted in over 125 years of innovation, sustainability, and dedication to quality. Lavazza continues to advance coffee culture with ongoing research, development, and a commitment to environmental responsibility.