Tim Hortons is expanding its brand into the world of pet products with the launch of a new line of dog toys, available both in-store and online at TimShop.ca.
The company is tapping into the bond between its customers and their pets, as many visitors often bring their dogs along for their regular coffee runs. “So many of our guests bring their fur friends along on their regular Tims runs, and team members always love seeing adorable pets coming through the drive-thru,” said Hope Bagozzi, Chief Marketing Officer at Tim Hortons, in a recent news release.
Bagozzi expressed excitement about offering a new way for pet owners to enjoy their visits to Tim Hortons, adding, “We’re excited to give pet owners a new, fun way to treat themselves, and their four-legged friends, on their next Tims run. We also plan to introduce an extended line of pet toys later this fall.”
Timed with National Dog Day on August 26, the initial launch will feature two toys: a plush and squeaky Timbits box and a red Tims coffee cup. Each toy is priced at $12.99, plus tax.
Looking ahead, Tim Hortons plans to expand its pet toy collection later this fall to include more Tims-branded dog toys, as well as toys for cats.