Kopi Kenangan, the rapidly growing coffee chain from Indonesia, has unveiled ambitious plans to extend its international presence with new locations in the Philippines and India.
The Jakarta-based company will make its Philippine debut in October 2024, launching its first store at the SM Mall of Asia in Pasay City. The brand aims to establish a significant presence in the Southeast Asian market, with ten stores scheduled for its initial expansion phase, focusing primarily on shopping centers.
In India, Kopi Kenangan is set to enter the market through a licensing agreement with a local food and beverage partner. The company is targeting early 2025 for the opening of its inaugural store in India, tapping into the growing trend of out-of-home coffee consumption among the country’s younger demographic.
Founded in August 2017, Kopi Kenangan has become one of Indonesia’s largest branded coffee chains, boasting over 900 outlets across 60 cities. Internationally, the brand, known as Kenangan Coffee outside Indonesia, first expanded into Malaysia in October 2022 and entered the Singaporean market in September 2023, where it currently operates 48 and seven stores, respectively.
Edward Tirtanata, Founder and CEO of Kopi Kenangan, expressed the company’s commitment to global growth: “Our expansion into Malaysia and Singapore underscores our dedication to delivering quality coffee to a broader audience. Our future goal is to open 500 international Kenangan Coffee outlets across various countries.”
Kopi Kenangan, which previously aimed to reach 1,800 global outlets by 2026, has now adjusted its target to 2,000 stores within Indonesia by 2027, according to Tirtanata.
The chain’s expansion into the Philippines comes amidst growing competition from other coffee brands. ZUS Coffee from Malaysia, which entered the Philippine market in September 2023, plans to scale from 16 to 150 outlets by the end of 2024. Meanwhile, Indonesia’s Tomoro Coffee, which started operations in April 2024, has already opened eight stores and announced a $10 million investment to accelerate growth, with a goal of launching 100 franchised stores in the Philippines within the next year.