Indian coffee chain abCoffee is making a strategic move by opening cafés within Shoppers Stop department stores, as part of a new partnership with the Mumbai-based retail giant.
The initial trio of cafés launched in August 2024 at Shoppers Stop locations in Delhi, Bengaluru, and Mumbai. According to abCoffee CEO Abhijeet Anand, plans are already underway for four additional sites, with ambitions to expand further in 2025.
This collaboration could significantly enhance abCoffee’s presence, potentially integrating the coffee chain into Shoppers Stop’s extensive network of 114 stores spread across 37 cities in India.
Anand expressed enthusiasm about the partnership, stating, “We are thrilled about this collaboration. Shoppers Stop is one of India’s premier shopping destinations, and this partnership aligns perfectly with our goal of providing premium coffee to our customers wherever they are.”
The partnership is a notable achievement in abCoffee’s growth strategy, which recently saw the rapid opening of seven new stores in Bengaluru over the course of just two days.
Since its inception in June 2022, abCoffee has established 62 outlets nationwide and aims to expand to 10,000 locations within the next decade. Supported by Nexus Venture Partners and Singapore’s Tanglin Venture Partners, abCoffee has secured $5.4 million in the past year to expedite the rollout of its quick-service coffee shops. The company projects reaching 150 stores by April 2025.