Diamond Brew has made its debut in the U.S. market with an innovative brewless coffee product, marking a new era for coffee enthusiasts. Launched earlier this month, Diamond Brew introduces a coffee option that requires no grinding, brewing, or special equipment—just instant enjoyment.
The company was founded by Douglas Yu, an avid coffee drinker whose journey began with Nescafe 3 in 1 Instant Coffee during his youth. Yu, surprised by the widespread use of coffee makers in the U.S. after relocating, embarked on a quest to discover diverse coffee flavors through grocery store explorations and home brewing experiments. He was particularly enamored with the rich, chocolaty, and nutty notes of well-roasted coffee beans, free from cream and sugar.
Yu’s eureka moment came while navigating the grocery store aisles, where he identified an opportunity to revolutionize the instant coffee sector. “Instant coffee has long been criticized for its burnt, unpleasant taste,” Yu noted. “Yet it remains a last resort for those seeking a quick caffeine fix. My mission was to develop a solution that combines barista-quality coffee with instant convenience.”
Diamond Brew’s flagship product, Craft Espresso, aims to provide the quintessential barista experience without the need for grinding. “Our Craft Espresso allows coffee lovers to enjoy premium coffee by simply removing the grind while retaining the rich flavor,” Yu explained.
To enjoy Diamond Brew, consumers need only peel open the pod and dissolve the coffee crystals in hot or cold water, resulting in a residue-free beverage. Each pod contains 160 mg of caffeine, aligning with modern preferences for high-quality, hassle-free coffee.
“Brewless coffee represents a significant advancement in instant coffee, catering to the demand for convenience without compromising on quality,” Yu added. “I’m thrilled to bring Diamond Brew to the U.S. market, enabling coffee aficionados to savor the taste of freshly brewed coffee without any elaborate preparation.”
Diamond Brew’s unique processing method preserves the flavor and aroma of coffee beans at their peak, and consumers might notice a white crema forming atop their espresso shot, mimicking the results of traditional brewing methods.
The company has garnered support from notable figures and investors, including Michael Costello, CEO of GNC; Dream Ventures; Entrepreneur Ventures; and the Kali Mata family office. Costello praised the innovation, stating, “Diamond Brew epitomizes excellence in the coffee industry. I’ve been searching for a product that merges high-quality caffeine with convenience, and this is it. I’m eager to support Douglas Yu and his team in introducing this groundbreaking product to American consumers.”