MANILA, PHILIPPINES — As coffee consumption steadily rises across the country, with Kantar Media revealing that 8 out of 10 Filipinos consume an average of 2.5 cups per day, McDonald’s Philippines is doubling down on its coffee offerings with the launch of the “New & Better McCafé Iced Coffee.” Media events in Davao, Cebu, and Manila have recently highlighted this enhanced product.
This product launch is a key part of McDonald’s strategy to tap into the expanding coffee culture in the Philippines. The new McCafé Iced Coffee lineup features a stronger brew and a creamier texture, designed to cater to the shifting preferences of Filipino coffee enthusiasts. The move aligns with McDonald’s ongoing efforts to innovate and elevate its product range.
“The New & Better Iced Coffee was developed with a focus on improving the overall coffee experience,” explained Adi Timbol-Hernandez, Assistant Vice President for Corporate Relations and Impact. “As coffee consumption continues to grow locally, we’ve significantly enhanced the taste to meet customer expectations. Our goal is to make McCafé Iced Coffee accessible to even more Filipinos by offering it through all our sales channels while keeping it affordable.”
The refreshed McCafé Iced Coffee lineup includes options that appeal to various tastes, from the classic McCafé Iced Coffee Original to the indulgent McCafé Iced Coffee Chocolate. The range is now available across the country through dine-in, delivery, and drive-thru services.
McDonald’s push towards boosting its coffee offerings comes amid its rapid expansion in the Philippines, where it now boasts over 758 branches, with more slated to open by the end of the year. This focus on coffee, alongside flagship menu items like Chicken McDo, underscores McDonald’s strategic efforts to strengthen its market presence and cater to the diverse tastes of Filipino consumers.
To mark the launch of the revamped coffee products, McDonald’s also organized brand discussions, coffee-tasting sessions, and a Mindful Sensory Program, giving attendees a chance to appreciate the improvements in taste and texture firsthand. As McDonald’s Philippines continues to innovate, its coffee offerings are poised to play a crucial role in the company’s growth strategy, reflecting an acute understanding of consumer trends in the country.
For more details and updates, customers are encouraged to visit their nearest McDonald’s branch or check out the McDonald’s App. With the introduction of the New & Better McCafé Iced Coffee, McDonald’s Philippines aims to make a lasting impact on the nation’s coffee culture, ensuring that each cup offers an elevated experience for coffee lovers across the country.