Nguyen Coffee Supply, a leading importer and roaster of Vietnamese coffee beans, has announced the launch of its packaged coffee products at over 400 Albertsons stores across the United States. This marks a significant retail expansion for the brand, bringing Vietnamese coffee to one of the country’s largest grocery chains.
Expanded Retail Presence
Albertsons will feature three key varieties of Nguyen Coffee Supply’s coffee beans:
- Truegrit – 100% Vietnamese Robusta
- Loyalty – A blend of Vietnamese Robusta and Arabica
- Moxy – 100% Vietnamese Arabica
This launch represents Nguyen Coffee Supply’s largest retail expansion yet, multiplying its physical retail presence to over 2,500 locations across the U.S. Founder and CEO Sahra Nguyen expressed her excitement, stating, “Vietnamese coffee beans are truly different in flavor and energy.”
A Mission Rooted in Tradition
Sahra Nguyen, a first-generation Vietnamese American, founded the company with the mission to share the unique flavors of Vietnamese coffee while supporting the country’s farmers. Since its inception in 2018, Nguyen Coffee Supply has operated through direct-trade relationships, importing Vietnamese beans and roasting them in Brooklyn, New York.
As the brand’s Head Roaster, Sahra has personally developed each roast profile, with a focus on showcasing the often-underappreciated Robusta bean. Vietnam, the leading producer of Robusta, accounts for 36% of global Robusta production.
Reaching a Wider Audience
Beyond Albertsons, Nguyen Coffee Supply’s products are available at other major U.S. retailers, including Target, Whole Foods Market, Sprouts, and Kroger. The brand also offers direct-to-consumer shipping to all 50 U.S. states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, and the United Kingdom.
The company’s continued growth and partnerships, like its recent deal with Albertsons, further its mission to introduce the bold flavors of Vietnamese coffee to a broader audience while supporting the livelihoods of Vietnamese coffee farmers.