Peet’s Coffee is gearing up for US National Coffee Day on September 29 by introducing Ultra Coffee Concentrate, its first espresso concentrate designed for at-home beverage creation.
The California-based company crafted the Ultra Coffee using its signature Espresso Forte blend, allowing users to easily mix one tablespoon of the concentrate with milk, water, or their preferred liquid. Each eight-ounce bottle contains 16 servings, making it a convenient option for coffee enthusiasts.
“Acting as the Swiss Army knife of coffee, Ultra Coffee is the versatile secret ingredient to stir up your favorite barista-style beverage or add a new twist to your creative recipes,” said Jessica Buttimer, Senior Vice President of Brand & DTC at Peet’s Coffee.
The Ultra Coffee Concentrate will be available for purchase on the Peet’s Coffee website starting September 27. To celebrate National Coffee Day, the brand will also offer free small drip coffee or cold brew at participating Peet’s coffee bars. Additionally, from September 23 to 29, customers can enjoy 25% off select items in-store and online using the promo code NCD2024.
Founded in Berkeley, California, in 1966 by Alfred Peet, Peet’s Coffee operates 465 stores across the United States, China, and the Middle East.
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