A Vision Realized
In 2004, Brandon and Camrin Knudsen opened Ziggi’s Coffee in downtown Longmont, Colorado. Their goal was clear: to create a welcoming environment for great coffee and community connections.
Two decades later, Ziggi’s Coffee has become one of the nation’s leading specialty coffee and drive-thru franchises. With 97 locations across 20 states and over 200 more in development, Ziggi’s story is one of innovation and commitment to its original mission.
Commitment to Community
Brandon Knudsen, CEO of Ziggi’s Coffee, emphasizes the importance of community. “No matter what changes the world brings, people consistently seek a sense of belonging and connection,” he says. “At Ziggi’s, we strive to make every customer feel part of our network. Our commitment to our mission and vision has been key to our success. By prioritizing people and maintaining our original values, we have proven that putting customers first is a winning approach.”
Franchising: A Strategic Decision
In 2016, Ziggi’s began franchising. The Knudsens believed they had a unique offering. With a proven system and a beloved product, they built a strong team with expertise in both franchising and coffee.
“This combination allowed us to create a franchise brand and culture centered on franchisee success and community enrichment,” Knudsen explains. “We meticulously select franchisees to ensure they share our culture, passion, and vision.”
This thoughtful approach continues to drive Ziggi’s Coffee’s growth. Each new store opening reveals an eager customer base that often exceeds expectations, showcasing the strength of the brand’s model and leadership.
A People-Centric Culture
At Ziggi’s, the culture is centered on people and community. Every individual—whether a customer, barista, franchisee, or corporate employee—is valued. This authenticity makes the Ziggi’s experience consistent across all communities.
Knudsen adds, “We pride ourselves on our willingness to roll up our sleeves and do whatever it takes to ensure our brand and franchisees succeed. This scrappy attitude drives our innovation and adaptability, keeping us ahead in market trends without compromising our core values.”
Celebrating Milestones
Ziggi’s Coffee is on the verge of opening its 100th location. Each milestone—from franchising to opening their headquarters in Mead, Colorado—reflects hard work, dedication, and support from all involved.
“One of the most valuable lessons we’ve learned over the past 20 years is to always understand our WHY,” Knudsen states. “When we have a clear purpose, the HOW naturally falls into place. For us, one of our biggest WHYs is to prioritize our people.”
Looking Forward
Ziggi’s Coffee shows no signs of slowing down. The brand remains focused on community, product, and profitability. With innovative food and beverage options and flexible business models, Ziggi’s is ready for further growth as an industry leader.
“With 20 years of experience, we have a proven system that works and supports you every step of the way. We are dedicated to helping you foster your dreams and achieve your business goals,” Knudsen concludes. “Trust in our process, and together, we will make your entrepreneurial journey a success.”
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