The humble pistachio is having a resurgence, and Táche—a brand specializing in pistachio milk—is reaping the benefits. According to Tastewise, a trend-tracking platform, discussions about pistachios increased by 10% over the past year, with interest in the nut as an ingredient rising by 15%.
Táche, which first launched as a direct-to-consumer brand in late 2020, is now expanding its presence in retail and café settings to capitalize on this growing interest. Initially, the brand worked with independent cafés to offer trials, allowing customers to sample the product during a time when in-person tasting was limited due to the pandemic. Táche’s recent retail expansion includes placement in over 500 Target stores since August and its debut on Amazon this month. Currently, around 49% of Táche’s business comes from food service agreements with cafés and coffee shops, where factors like taste, nutrition, and sustainability have been instrumental in driving sales.
Today, Táche’s pistachio milk is served in more than 3,000 cafés and coffee shops worldwide, with over 15,000 baristas incorporating it into espresso, coffee, and tea drinks. Recent food service launches include Fellini in New York City and Camel Coffee in Los Angeles, set to debut soon.
Founder Roxana Saidi expressed pride in the brand’s expanding footprint, particularly in the global food service sector. “We’re still the only true pistachio milk on the market, and that’s really shown to resonate with people,” Saidi remarked to Modern Retail. The product’s appeal may be connected to current food trends, as it is free from seed oils—a controversial additive—and offers sustainability advantages. Notably, pistachio trees require 75% less water than almond trees, a key factor driving interest among environmentally-conscious consumers.
Táche’s growth aligns with the rising popularity of pistachio flavors on social media, which have been highlighted recently by the viral “Dubai chocolate.” In response to increasing demand, Táche also launched a line of ready-to-drink lattes earlier this year, catering to the on-the-go coffee market.
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