Breakthrough Coffee has unveiled its latest initiative, “One Cup Can Lead to a CURE,” in collaboration with CureScience Institute. This campaign, which runs from October 22, 2024, to January 22, 2025, aims to raise $50,000 for research focused on cancer, neurological diseases, and immune dysfunction. Notably, 100% of the profits from special edition coffee blends will be donated directly to CureScience’s mission to convert hope into tangible cures.
Founded by Arun Verma, a brain tumor survivor, Breakthrough Coffee was established to merge his passion for coffee with a dedication to life-saving research. “Every cup of our premium, sustainably sourced coffee will help fund vital research for patients facing serious diseases,” Verma stated. Through its partnership with CureScience, the company aspires to make a significant impact in the battle against cancer and other life-threatening conditions.
The campaign will feature a selection of premium, seasonal coffee blends, with all proceeds supporting the development of personalized treatments. CureScience Institute’s innovative research has already benefitted 173 cancer patients through its Bioinformatic Services, with plans to extend these personalized treatments to more individuals in need.
Dr. Jaya Mini Gill, Executive Director of CureScience, expressed enthusiasm for the partnership, stating that it will bolster funding for the organization’s Four Centers of Excellence, dedicated to providing tailored solutions for patients. “Arun Verma’s journey as a survivor and entrepreneur brings us closer to achieving our vision of turning hope into cures,” said Gill.
Contributors to the campaign can enjoy exclusive rewards based on their donation levels:
Bronze Donor ($50): Special edition coffee blend, personalized thank-you video, and social media shout-out.
Silver Donor ($100): Upgraded blend, digital recipe book, thank-you video, and inclusion in the CureScience Digital Honor Roll.
Gold Donor ($250): Premium blend, virtual tour of CureScience’s facility, thank-you video, and recognition in the Donor Spotlight.
“We are excited to partner with CureScience on this mission. Each cup brings us closer to cures for devastating diseases,” Verma emphasized. He encouraged the community to support this important cause and help spread awareness.
Contributions directly fund research that provides hope to patients in need.
Breakthrough Coffee, established by Arun Verma, operates as a non-profit organization, directing all sales proceeds toward cancer research.
About CureScience Institute: CureScience is a non-profit organization focused on accelerating personalized solutions for cancer, neurological diseases, and immune dysfunction, with a goal of assisting one million patients through its Four Centers of Excellence.
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