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Tomoro Coffee Expands Rapidly: 600 Stores and Counting

by Jessica

Fast-growing coffee chain Tomoro Coffee has announced ambitious plans to expand its footprint in Indonesia, aiming to reach 1,000 outlets within the next year. Additionally, the company sees potential for a broader reach across Southeast Asia, with aspirations to open a total of 3,000 stores in the region over the longer term.

Founded in August 2022, Tomoro Coffee launched its first store in Jakarta and has quickly established itself as a significant player in the Indonesian coffee market. Currently, the chain operates 600 locations throughout Indonesia and 20 international outlets in countries including China, Singapore, and the Philippines.

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At a recent press conference, Tomoro Coffee CEO Yuan Xingwei unveiled the brand’s plans while introducing Indonesian singer and actor Maudy Ayunda as its new brand ambassador. “We are committed to growing both domestically and internationally,” Yuan stated. “Our goal is to position Tomoro Coffee as one of the leading coffee chains in Southeast Asia.”

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Presently, Tomoro Coffee is the third-largest branded coffee chain in Indonesia, trailing behind Janji Jiwa and Kopi Kenangan, both of which boast over 900 locations. Research from World Coffee Portal predicts that the branded coffee shop market in Indonesia will experience substantial growth, nearly doubling by the end of 2028 to surpass 9,400 outlets. This trend reflects the increasing demand for coffee in a country known for its rich coffee culture.

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As part of its expansion strategy, Tomoro Coffee plans to significantly increase its presence in the Philippines, where it currently operates 12 stores. The company also has its sights set on launching operations in Malaysia, Cambodia, Vietnam, and Thailand by 2025, further solidifying its regional ambitions.

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In a significant development for its operations, Tomoro Coffee opened its first roastery in Jakarta in May 2024. This facility is designed to produce an impressive 2,400 tons of coffee annually, enhancing the brand’s ability to control the quality and supply of its coffee products.

With a focus on both domestic growth and international expansion, Tomoro Coffee is poised to capitalize on the growing coffee market in Southeast Asia. The company’s strategic initiatives and strong commitment to quality could position it well to compete with established brands and gain a loyal customer base across the region. As the coffee culture continues to thrive in Indonesia and beyond, Tomoro Coffee’s vision for the future reflects an exciting chapter in the evolving landscape of Southeast Asian coffee chains.

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